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PHILOSOPHY
What we trust says a lot about us.
Think about it: You can probably name a million things you like, appreciate, prefer,
enjoy, desire or get a big kick out of. But what do you really trust? It's a pretty
rare thing.
Trust is the difference between a cat and a dog. Between a doctor and your doctor.
Between the store brand and what you're willing to pay a few dollars more for.
It's something that's always on our minds at ND&P. You'll notice we like sharing
the things we trust with our clients, our friends and each other. Because if you're
going to do business with someone, it helps to know what's important to them. It's
like getting a little peek at their values. A sense of what makes them tick.
Spend some time with ND&P and we think you'll see how different this philosophy
makes us.
Trust us, it's a good thing.
LEADERSHIP
ROGER NEATHAWK,
Chairman/CEO
SUSAN DUBUQUE,
President
CHARLES MILLER,
Senior Vice President, Media Director
DANNY FELL,
Executive Vice President
TODD FOUTZ,
Executive Vice President
JOHN GRIESSMAYER,
Senior VP, Chief Creative Officer
MARY ALICE CZERWONKA, Senior Vice President
LOIS AYERS,
Vice President, Account Manager
ERNEST DELBUONO,
Vice President
DOUG COOK,
Creative Director
Roger Neathawk
Chairman/CEO
Teacher. Art Collector. Tuber Enthusiast.
Roger is the big dog at ND&P. A former pharmacist with a master's degree in business, he managed a respected Virginia hospital for several years before leaving to start his own agency. Clients like the Virginia State Police Help Eliminate Auto Theft and Insurance Fraud programs appreciate the precise, measured and analytical thinking he brings to the sometimes chaotic ad world.
Sharing his expertise, Roger's been teaching graduate courses in marketing at Virginia Commonwealth University since 2007. He's also served as board chair of Easter Seals Virginia and Meals on Wheels, and as executive director of Virginians for the Arts. Currently he is the marketing committee chair for FeedMore, the organization born from the merger of Meals on Wheels and the Central Virginia Food Bank.
What does Roger trust?
"Potatoes. I've never met one I didn't like - fried, baked, mashed, scalloped, you name it. And I've got the fabulous figure to prove it!"
Susan Dubuque
President
Perpetual Energizer. Egyptian Traveler. Amateur Runner.
A nationally recognized expert in healthcare marketing, agency cofounder Susan directs ND&P's healthcare practice. In the past 20-plus years Susan has managed literally hundreds of healthcare marketing initiatives, from comprehensive brand campaigns to smaller, targeted promotions.
With roots as a hospital marketing director, she's shared her industry expertise with clients ranging from academic medical centers to integrated health care delivery systems, including healthcare leaders like Washington Hospital Center and Georgetown University Hospital. She's published extensively on a variety of topics, with an emphasis on healthcare and not-for-profit marketing. Awarded 2008 Woman of the Year by the YWCA, Susan serves on a number of local, regional and national boards, and is an adjunct faculty member for Virginia Commonwealth University.
What does Susan trust?
"My dog. She's enthusiastic, tireless, loyal and can keep up with me. As a therapy dog, she shares my commitment to helping others. She loves people for who they are, not what they look like first thing in the morning. Without coffee. In their pajamas."
Charles Miller
Senior Vice President, Media Director
French Speaker. Wine Aficionado. Sherlock Holmes Groupie.
Agency cofounder Chuck lives for media. Chuck will tell you he dreams about all phases of media research, planning, placement and post-buy analysis. You can probably blame his fanatic attention to detail on an early career as a clinical project coordinator for a pharmaceutical company, where he conducted a wide range of scientific studies.
Versed in data analysis and market research, Chuck will find a way to reach your target audience. When a hospital needed to reach out to individuals with epilepsy, he recommended a series of metro board ads - because the target audience can't drive. He's worked with a variety of clients, from MedStar Health System and the Virginia State Police to Carolinas HealthCare System.
What does Chuck trust?
"The ability of our clients to make sound decisions that support the stability and growth of their organizations. For example, they have all hired ND&P."
Danny Fell
Executive Vice President
Black Belt. Charitable Organizer. Certified Diver.
An emergency medical technician during high school and college, Danny has a special connection with the agency's healthcare clients. He's worked with HealthGrades, the Hospital Corporation of America, the American Occupational Therapy Association, WebMD Envoy and J.D. Power and Associates, among others.
Nationally recognized for his work on the interactive side of marketing, he's been tapped for frequent speaking engagements as well as publishing assignments. In addition to authoring several publications, he's written columns for the Healthcare Marketing Report and HealthLeaders. Danny serves on the board of the Georgia Southern University Center for Excellence in Sales and Sales Management and is an active member of numerous professional groups.
What does Danny trust?
"Timex watches. My father gave me my first one when I was seven or eight. It was reliable and durable, and I've been hooked ever since. "
Todd Foutz
Executive Vice President
People Watcher. Bookstore Fancier. Cheering Parent.
Todd heads up ND&P's hospitality and economic development practice area. With more than 20 years' experience at agencies including The Martin Agency and Earle Palmer Brown, he's done everything from helping clients build their brands to developing tactics for reinvigorating sales campaigns. He's worked with the likes of Water Country USA, Mercedes-Benz of North America, ITT Industries Night Vision, Wyeth Pharmaceuticals and the Roanoke Regional Partnership.
Harboring a special interest in consumer behavior and motivation, Todd has a knack for account planning. If it breathes, shops, relates, shares, spends, reviews or utilizes, he wants to know and he wants to know HOW. His conclusions are fed by consumer insights, and his appetite is insatiable.
What does Todd trust?
"Love. It doesn’t matter if it's romantic, patriotic, brotherly, platonic or downright mushy. It has the power to consume you, control you, confuse you and console you."
John Griessmayer
Senior Vice President, Chief Creative Officer
Neatfreak. Beekeeper. Eagle Scout.
John is responsible for setting the creative tone for the agency. His experience working with a wide variety of industries, clients and projects has given him a big-picture perspective and proficiency in CPR - he's helped breathe new life into some time-tested brands. Like Advance Auto Parts, Carilion Clinic, Delta Dental, Fink's Jewelers, ITT Industries and Virginia Tech.
John's won a lot of awards for his creative work, but tends to judge project success by how well the work supports the client's efforts. Active in the American Advertising Federation, he currently represents VA, NC and SC as a district governor. And he cofounded NewVAConnects, an organization for young professionals affiliated with the Roanoke Regional Chamber of Commerce.
What does John trust?
"Black button-down shirts. They're slimming, go with everything and can hide the fact you're nervous. Plus, I can roll up the sleeves to accommodate my oompa-loompa forearms."
Jeff Thompson
Senior Vice President
Professional Musician. Marketing Chameleon. Rainmaker.
Jeff delivers powerful marketing solutions for clients across ND&P’s multiple offices. He started in the industry as a designer and creative director, before expanding into client services. He's worked with agencies Ogilvy & Mather and The Martin Agency, and with the recognizable brands of Microsoft, Saab USA, The Coca-Cola Company, Seiko, Motorola, The Wall Street Journal and Rubbermaid Commercial Products. The chief marketing officer for Dell called one of Jeff's direct marketing strategies "the single most effective marketing program in Dell's history."
Jeff's tactical approach has included everything from interactive, consumer stealth sites and permission marketing to automated crisis communications programs and online co-op and affiliate programs. It's a highly successful style that's delivered measurable results to clients.
What does Jeff trust?
"Taylor guitars. You can just walk onstage, pick one up, and it will never let you down."
Mary Alice Czerwonka
Senior Vice President
Thumb Acrobat. Florida Transplant. Sunset Watcher.
With more than 25 years' experience as a healthcare marketing and public relations executive, Mary Alice brings an insider's perspective to the table. Over her career, she's worked with healthcare systems in the Midwest, Mid-Atlantic and Southern United States, including Fairview Health System, Lehigh Valley Hospital and Health Network, PennCare and Norton Healthcare.
Mary Alice has served as a board member and on national committees for several professional associations, such as the Society for Healthcare Strategy and Market Development, Public Relations Society of America and International Association of Business Communicators, and is a member of the Healthcare Executive Forum and Women Business Leaders in Health Care.
What does Mary Alice trust?
"A paper clip. It holds everything together, and you can use it to restart a PDA, hang an ornament, punch a small hole. You can bend it, use it, play with it. But without it, everything falls apart."
Lois Ayers
Vice President, Account Manager
Dave Matthews Follower. Contagious Laugher. Team Player.
Lois manages several key ND&P accounts, including Bliley's, Montgomery General Hospital, Covington International Travel and Minds Wide Open. Experienced in account management from working at The Martin Agency and other local shops, she's also established a successful track record in executive recruiting. She focuses on developing solid client relationships and the trust that translates into great creative - a combination that's worked for clients in everything from agricultural chemicals and the financial industry to government, nonprofit and entertainment.
Lois has a gift for the "human element," whether reaching out to clients or their target markets. And her knack for bringing people together is a plus when she's developing projects. A former board member of Maymont's Young Professionals, she remains active in industry organizations.
What does Lois Trust?
"A good belly laugh. A trait of someone who doesn't take themselves too seriously, it's an audible reminder for us to keep everything in perspective!"
Ernest Delbuono, APR
Vice President
Sharpshooter. Downhill Skier. Italian Chef.
Ernest manages the agency's public relations and crisis management services. A retired Coast Guard commander, he's been navigating the field for more than 25 years. Whether serving as press assistant to the commandant of the Coast Guard, public affairs officer to the federal onsite coordinator during the Exxon Valdez oil spill cleanup or protecting the President of the United States, Ernest has been on the front line of many critical situations.
He's worked on everything from airline disasters, hurricanes and auto safety, to product recalls, terrorist attacks and air quality. With such a comprehensive variety and depth of experience, Ernest is an invaluable client resource with a crucial skill set for general and crisis communication strategy, planning and execution.
What does Ernest trust?
"Swiss army knives. I have carried one forever, in many different sizes and configurations. The corkscrew makes you the most popular guy at any outing."
Doug Cook
Creative Director
Product Sampler. Ping Pong Player. Free Spirit.
Doug leads ND&P´s Chattanooga-based creative team. His writing skills have made their mark in advertising and public relations across every medium - from press releases and collateral to outdoor and television. He's supported clients such as Tandus, The Public Education Foundation, Shaw Industries, Chattem, UT Medical Center and WebMD.
After two decades of exploring and meeting project goals, he takes special pleasure in unique challenges, such as creating 20 microbrew brands across four markets for Gordon Biersch/Big River brewing company. Never one to shirk the responsibility of thorough research, Doug insisted on personally sampling each of the prototypes. Recognized by the American Advertising Federation and various industry-specific associations, his work helps supply the award-winning ND&P creative arsenal.
What does Doug trust?
"A well-written song. Like all great art, it can take you outside yourself--anywhere you choose."
Dean Browell, PhD
Director of New Media
Social Tweeter. Industry Blogger. Bonnaroo Supporter.
An active national contemporary on social networking, Web 2.0 and online engagement, Dean is a consulter, presenter and strategist for all things "new media." He recently completed his doctorate in education through specific study of how we engage media online, but self-deprecatingly cautions against calling any individual an expert, citing explosive growth in the new media arena having allowed little time for the development of true industry experts.
Recent client projects have focused on establishing, maintaining and monitoring social network channels for content and integration, from Facebook and Twitter to YouTube. When he's not in the office, he's either on the road speaking or acknowledging an honor, such as his recent inclusion in the region's 2008 Top 20 under 40.
What does Dean trust?
"Bill Maher. I like that people like him exist - people who don't neatly fit into the right or the left, who are empowered to speak on the practicality of their position. Plus, he's funny as hell."
HISTORY
We trace our roots to the 1960’s, when advertising was hip, the mini's were
micro, and real Mad Men roamed the Avenue. Little did the media world know:
The seed of a dynasty that would one day span six offices across four states
was taking shape in Roanoke, Virginia. Who knew?
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1963
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The Packett Group opens its doors in Roanoke, Virginia
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September 4, 1984
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Roger Neathawk, Susan Dubuque and Chuck Miller start
MSI Market Strategies Inc. in Richmond, Virginia.
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July 1, 1992
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ddN (Daniel Douglas Norcross) opens its doors in
Chattanooga,Tennessee.
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September 27, 2000
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MSI changes its name to Neathawk Dubuque.
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May 1, 2004
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Neathawk Dubuque acquires The Packett Group and the company begins doing business as Neathawk Dubuque & Packett or ND&P.
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September 1, 2006
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The Charlotte office of ND&P opens.
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November 15, 2007
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ND&P acquires ddN, its fourth office in three states.
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August 1, 2008
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With the opening of its Tampa office, ND&P has more
than 50 employees in five offices and four states.
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October 1, 2009
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Durham office open for business.
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February 1, 2010
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ND&P acquires new media gurus, 3HD.
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CLIENTS
Every day, clients large and small entrust us with two of their most precious possessions: their brands and their budgets. And whether it’s a fancy new television campaign or the reprint of a simple postcard, we watch over it like a mama bear with her cubs.
But don’t take our word for it. Ask the organizations listed below—just a few of the many who have placed their confidence in ND&P over the years.
HealthCare
American Health Care Association
Baptist Health Care
Carolinas Health Care System
Carilion Health System
Eastern Idaho Regional Medical Center
Gaylord Hospital
Geisinger Health System
Kindred Healthcare
Loma Linda University Medical Center
MedStar Health:
- Washington Hospital Center
- Georgetown University Hospital
- Montgomery General Hospital
Meriter Health Services
New Hanover Regional Medical Center
Poplar Springs Psychiatric Hospital
Rex Health Care
VCU Health System
WebMD
Higher Education
Ferrum College
George Mason University, School of Public Policy
Hollins Univeristy
Virginia Tech
Virginia Western Community College
University System of Georgia
Commercial Interiors & Architecture Firms
Amtico International
FD Group (Atlanta A&E Firm)
SFCS (Roanoke A&E Firm)
J+J / Invision
Tandus
Travel, Tourism & Hospitality
Big River Grill
Covington International Travel
Downtown Roanoke, Inc.
Mill Mountain Zoo
Museum of the Confederacy
Roanoke Regional Airport
Roanoke Regional Partnership
Shenandoah National Battlefields Historic District
The Jefferson Hotel
Safety & Security
ITT Night Vision
Medeco High Security Locks
Virginia State Police:
- Help Eliminate Auto Theft Program (H.E.A.T.)
- Insurance Fraud Program
Walden Security
Corporate
Advance Auto Parts
Bliley's
Freedom First Credit Union
Hancock Steel
Lectrus
Roanoke Regional Airport
Support7
Weplay
Non Profit
Boys & Girls Clubs of Southwest Virginia
Greater Richmond A.R.C.
Harvest Foundation
Meals on Wheels Serving Central Virginia
MINDS WIDE OPEN: Virginia Celebrates Women in the Arts
Virginians for the Arts
AWARDS
In precious metals we trust.
It’s been a huge year for ND&P at the awards shows, and we have the gold, silver, bronze and even a little platinum to prove it.
I believe the kids call it "bling-bling."
But as fun as it is to show off our shiny metal trophies, we never lose sight of what’s really important: Our clients. Because if they don’t succeed, we don’t succeed. And no matter how super-cool and creative our work is, you can’t pay a mortgage with cannonballs and lucite obelisks.
Big thanks to all the brilliant ND&P minds—and yes, all the trusting clients—who made this list so ridiculously long.
Download a full list of our 2009 awards >>
CAPABILITIES
Breathing life into brands. Building awareness. Opening eyes. Getting results. That’s what we do at ND&P. All those things at the bottom of the page are just some of the tools we use to make it happen.
What you won’t see on the list are the "capabilities" that really make us different: We listen closer, dig deeper and ask tougher questions. We immerse ourselves in your organization and culture until you don’t know where you end and we begin. We run far, far away from cookie-cutter solutions. And we always... always...remember why you hired us in the first place.
Our team is adept at traditional advertising and PR tactics as well as the latest in guerilla, viral and interactive marketing techniques. But at the end of the day, it’s about moving the needle--no matter what tool you’re using.
OFFICES
Richmond Office
One East Cary Street
Richmond, VA 23219
804-783-8140 / 800-847-2674
F 804-783-0098
Roanoke Office
410 South Jefferson Street
Roanoke, VA 24011
540-345-5403 / 866-677-9817
F 540-345-5414
Chattanooga Office
417 Market Street, Suite 201
Chattanooga, TN 37402
423-752-4687 / 888-619-8697
F 423-752-3697
Charlotte Office
312 Rensselaer Avenue, Suite 210
Charlotte, NC 28203
704-376-1178
Tampa Office
9219 63rd Court East
Parrish, FL 34219
941-531-4414
Can we help grow your business?
For more information contact:
Susan Dubuque
sdubuque@ndp-agency.com
800-847-2674
Brand Audits | close | |
ND&P’s unique BrandCare SM program ensures that organizations are going to market with a strong competitive position and effective messaging that delivers a successful result - whether that means new customers, additional patients, higher student enrollments, or significant sales increases. ND&P works with its clients to assess current market positions and messaging, review corporate identity programs, test market perceptions and identify areas for improvement.
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Marketing Strategy & Plans | close | |
Utilizing the latest research and insight gained over years of experience, ND&P professionals develop effective marketing strategies that move the needle for their clients. These strategies serve as the foundation for in-depth marketing plans and tactical recommendations that are as effective as they are innovative.
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Quantitative Research & Analysis | close | |
In order to inform a deep understanding of our clients’ realities, ND&P pairs existing client data with new quantitative research to develop solutions that work. We dig deeper than other agencies to discover key truths that move brands forward.
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Focus Groups | close | |
ND&P has used focus groups for years to test creative ideas and determine customers’ likes and dislikes. The ability to observe instant reactions, see customers’ body language and hear candid comments from potential users helps us hone our client solutions to a fine point and deliver campaigns which will drive maximum results.
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Concept Testing | close | |
By testing concepts first, we can eliminate the guesswork once a campaign breaks, and ensure that messages going to the market will produce the desired result. In extended campaigns, new concepts and headlines are continually tested to maximize campaign effectiveness.
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Mystery Shopping | close | |
ND&P conducts online and traditional Mystery Shopping programs on behalf of our clients in order to identify strengths and weaknesses in the sales and marketing process. ND&P reports these findings back to our clients, along with recommendations on how best to fix any current or potential problems.
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Online Surveys | close | |
One of the quickest ways to take the pulse of different demographic groups is by conducting online surveys. These can be developed in a matter of days, and deployed quickly and efficiently. Many times, these surveys reveal key truths that can be used in strategic initiatives and tactical campaigns. These surveys can be very focused, or extensive programs covering multiple topics.
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Print, Radio, Television & Out of Home | close | |
ND&P has a rich tradition of creating and placing award-winning advertising in multiple markets for our clients. From large hospital systems and corporations, to small businesses and not-for-profit organizations, our clients benefit from creative solutions that are clever, memorable and targeted to specific audiences.
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Collateral | close | |
ND&P designers, art directors and writers regularly create brochures, annual reports, and sales materials that support our clients’ advertising programs. From initial concept development, copywriting and design solutions, through photo shoots, production supervision and fulfillment, ND&P provides experienced professionals who ensure materials are completed efficiently and correctly.
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Logo Design | close | |
A strong logo can be the cornerstone for all future marketing efforts. But it needs to be designed correctly, and applied carefully. ND&P’s designers have years of experience designing award-winning logos and corporate identity systems for organizations in all different industries.
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Exhibit Displays | close | |
ND&P’s clients count on us to extend their marketing messaging into all kinds of arenas - including trade shows. We take it a step further, by looking at the entire show environment and identifying opportunities for lead acquisition and management after the show. From pre-show marketing, to show activities and sponsorships, to booth materials and graphics, to lead management systems that convert those cold leads into interested prospects - ND&P excels when it comes to trade shows.
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Sales & Promotional Materials | close | |
In addition to understanding the "30,000 ft Marketing View" ND&P helps its clients "put their dollars closer to the sale." We understand sales cycles, lead management, effective territory management, and the value of spiff programs. And we know how to maximize the value of each marketing dollar so that your sales force is equipped with what they need to do their jobs.
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Viral Campaigns | close | |
Sometimes an alternative media solution is just what the doctor ordered - especially in today’s multimedia environment. Whether a low-cost solution that grows exponentially and creates tremendous buzz, or a quiet soft launch as a pre-cursor to a larger marketing program, viral campaigns build excitement and interest. A good example of this is ND&P's recent campaign for Virginia Tech, using multiple media and involving VT alumni in promoting the "Here Is The Future" campaign.
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Press Release Development | close | |
ND&P’s PR department takes advantage of events and news to extend the coverage of our clients locally and nationally. Using tools such as PR NewsWire and BurrelleLuce, and a deep network of media contacts, ND&P keeps our clients top of mind with their audiences. Additionally, our New Media department works hand in glove with our PR folks to ensure a seamless communication of client activities across all media.
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Media Relations | close | |
Clients turn to ND&P to make sure the correct messages are getting to the right Media contacts - in a timely manner. In addition to monitoring different media for news coverage, ND&P uses its long-standing media connections to increase the awareness of our clients in Virginia and beyond.
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Internal Communications | close | |
Sometimes an organization’s most important issues need to be communicated to their own troops. When that happens, many Mid Atlantic organizations turn to ND&P because of our experience in this area. ND&P professionals have been involved with internal marketing campaigns for some of the region’s largest corporations, including industry leaders in healthcare, long-term care and insurance.
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Crisis Communications | close | |
In a crisis, how and when you communicate to stakeholders is as important as what you communicate. ND&P seasoned Crisis Communications veterans have provided these services for many years, and make sure you are prepared to address the press, the public, and other stakeholders in the event of a major crisis at your organization.
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Crisis Management | close | |
Is your organization prepared for a sudden, unexpected crisis? If not, or if your Crisis Management plan has been sitting on a shelf for years, you might want to consider updating and testing your plan, something we do for our clients everyday. From alternate site identification, to data recovery, to safety and security during and after the crisis, ND&P provides the critical thinking that will prepare your organization to function during the early hours of a crisis, and thorough planning to help your organization recover from its after-effects.
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Media Training | close | |
As part of our Crisis Communications services, ND&P provides media training to executives and key personnel at organizations ranging from large corporations to small non-profits. By enrolling company spokespeople in this program, organizations are prepared for future challenges, and individuals have the confidence and knowledge to effectively de-fuse potentially harmful coverage of unexpected crises.
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Research & Planning | close | |
ND&P’s seasoned team of media professionals provides full-service media planning services to many of our clients. These services include research, planning, negotiation, buying, tracking and optimization of campaigns in all media. ND&P uses the latest tools available so that our clients’ media expenditures are targeted.
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Placement | close | |
Based on extensive research, analysis and client consultation, ND&P places media for our clients that includes print, broadcast, outdoor, interactive and new media. ND&P leverages it media buying power into strong positions for its clients across the media spectrum, and our media professionals regularly negotiate significant value-added for ND&P clients.
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Post-Buy Analysis | close | |
How did a media buy perform in relation to the initial objectives? ND&P’s media team tracks media buys to make sure they run when and where they were promised, and we measure the actual numbers against proposed numbers to make sure our clients’ messages are reaching the planned audiences. Our media pros use a combination of technical and professional activities to track this information and evaluate all media on terms of how well it met, or is meeting the objectives of the campaign.
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Market Analysis & Segmentation | close | |
Using the latest tools and techniques, ND&P’s media team is able to analyze and recommend the best solutions to its clients. Regardless of the industry served or the media type chosen, media tactics are weighed for their ability to make an impact, and their cost-effectiveness for our clients. Years of experience ensure that our clients get the best media solution every time.
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Qualitative Cross Tabbing | close | |
ND&P’s media team combines factors such as income, education, occupation, lifestyle and consumption patterns with media usage and provides our clients with an in-depth snapshot of potential target audiences. By analyzing and summarizing data to give insight into consumer attitudes and behavior - such as the why and how of purchasing decisions - we are able to make the most targeted media choices for our clients.
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Audience Identification & Engagement | close | |
Different generations engage with brands differently - from reading, writing, sharing, trusting, and referring their friends. Fortunately, ND&P knows these audiences very well. In fact, our Director of New Media earned his PhD studying generational differences, and is one of the leading authorities on how best to communicate with these different age groups. For our clients, this means better customer communications, more effective messaging, and a knowledge of what media will be most effective for them.
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Sentiment Tracking | close | |
The emergence of the Internet as a truly interactive medium allows us to track audience sentiments the second a campaign goes live, and as the campaign develops over time. Not only can we track reactions to headlines, new ads, and product developments, but we can monitor what the market is saying about our clients, their communications, and how they are perceived in the market. We can then make corrections as needed to ensure a successful brand experience for customers.
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Community Creation & Management | close | |
ND&P can create for you a new community or foster an existing community in order to better increase frequency and potency of audience engagement. From there we can help steward your community with an eye on your brand and message while serving the needs of your audiences.
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Trend Adaptation | close | |
ND&P can ensure that the strategies today are flexible with the rapid changes in new media tomorrow. Our strategies are built on the macro-concepts driving the social web today with tactics that can adapt with the rise and fall of leading new media portals, utilities and networks.
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Blogging & Microblogging | close | |
When appropriate, ND&P recommends specific blogging and microblogging strategies to its clients as part of a fully integrated new media solution. An effective blogging program raises visibility, adds traffic to websites, and helps more effectively position organizations’ products and services with the appropriate audiences.
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Web Site Design & Development | close | |
ND&P approaches every web project as if it is built specifically for its site visitors. While this sounds simple, there are still companies building their sites with a casual disregard of their audience and their ultimate user experience. We believe that your website is an extension of your brand, and as such it needs to reflect the same brand attributes that makes you successful elsewhere. With correct planning on the front end - including scope documents, scenario designing, ratio tests, wire frame design, usability testing and site map creation - you will have an effective interactive tool that strengthens your brand, gathers customer data and ultimately drives site visitors to take a specific action.
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Search Engine Marketing | close | |
At ND&P we believe that a website is useless unless people interact with it. The number one source of Web traffic in 2009 remains Search Engines. Therefore, ND&P employs specialists who leverage the value of search engines for our clients. This includes both organic search and pay-per-click options that drive traffic to your site, and includes the development of powerful search and keyword solutions that will increase awareness and traffic over time.
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Email Marketing | close | |
Email blasts are an integral part of many of our integrated client solutions at ND&P. From the writing of the messages, to the identification and testing of existing lists, to the physical sending of the messages, ND&P Interactive professionals lead the way for our clients seeking to get specific messages into the hands of different audiences. Not only can we track open rates and click-through rates, but we can monitor response timing and build auto-responders for these campaigns that further track their success. Combined with other advertising methods and supported by targeted microsites, email marketing provides an effective one-two punch for our clients that is completely trackable and measurable.
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Usability & User Experience Engineering | close | |
Before a website goes live, the professionals at ND&P test the site for functionality, user experience, brand consistency, overall impact of the site on the client’s target audiences. In addition, special attention is given to ensuring a strong Search Engine compatibility, as well as inserting appropriate links to Social Media sites that strengthen the user experience and raise brand awareness.
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Information Architecture & Design | close | |
ND&P’s technology professionals provide information architecture services to strengthen our clients’ online presence. This includes business and functionality requirements, technical specifications, wire frame modeling and site architecture, navigation paths, scenario design testing, and platforms that are tested and proven. By doing the correct planning on the front end, our clients save significant time and resources in the later stages of web projects.
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Content/Document Management Systems | close | |
Each website built by ND&P for its clients contains a built-in, user-friendly Content Management System (CMS). This means that you or your staff can update your sites at will, without having to pay through the nose for simple alterations. Our clients like this flexibility, and they especially like the lower overall price tag of updating and revising their web presence.
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Database Design, Admin & Warehousing | close | |
ND&P provides database services that support our clients’ websites, and creates database applications to increase web functionality and increase the user experience. This includes developing e-commerce apps, creating efficient database structures and integrating with existing legacy systems.
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Brand Audits | close | |
Is your brand an industry leader? How do your customers see you? What do they think about when they think of your brand? What criteria do they use to measure your organization? Is your brand impacting customers in the way you planned? ND&P has been helping its clients answer these questions for years, and by digging deeper, we identify key truths that can be turned into effective brand strategies.
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Brand Strategy | close | |
Since its inception ND&P has been developing strong brand strategies that makes it easier for our clients to effectively market their services. ND&P professionals have created these strategies for some of this country’s most visible organizations, helping them become market leaders in a variety of industries. These industries include healthcare, commercial interiors, safety/security, travel and tourism, and higher education.
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Corporate Identity | close | |
How an organization’s brand is deployed can make the difference between marketing with a roar and wasting resources on weak campaigns. ND&P is proud of the brands we’ve deployed, and the application of those brands across all visual spectrums. ND&P’s clients benefit from detailed online and traditional Graphic Standards that outline how the new Identity is to be used correctly, which colors are permissible, and approved fonts and graphic elements.
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Brand Campaigns | close | |
Based on well-researched strategies, focus groups and concept testing, ND&P creates some of the most creative campaigns out there, and consumers remember our clients long after the brand impression is gone. By doing this, we ensure that our clients’ products and services are still top of mind when consumers are in a position to buy.
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Product Naming | close | |
Frequently, ND&P’s brand strategy includes the renaming of organizations and product lines, and launching of new brands and product lines. Our experience has been proven with some of the nation’s largest international corporations, yet all ND&P clients benefit from that expertise. These programs range from small, 2-3 week engagements to year-long international roll-outs involving multiple divisions.
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Direct Mail | close | |
ND&P professionals have delivered substantial results to industry leaders by developing highly impactful, targeted mailers to specific audiences. These solutions have resulted in tens of millions of revenue to our clients, and are a great way to target specific audiences with carefully crafted messages - driving them to take an action that benefits your organization. Solutions include simple postcard mailers, in-box solutions such as ValPak, and integrated direct programs with dimensional packages that break through the clutter.
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Mailing Lists | close | |
Should you use house lists, bought lists or a combination of the two? And how do you maximize the value of these lists? ND&P’s direct specialists help our clients make the best use of their direct lists everyday, and that includes email and permission marketing databases as well.
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Tracking and Measurement | close | |
One of direct mail’s strong benefits is its trackability. We can quickly measure the effectives of a direct campaign and optimize the different components - whether it means a slight adjustment in the message, the target audience or the call-to-action. Depending on the program, we can track this process by number of online respondents, submissions of business reply cards, or call-ins to a pre-determined number.
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